A recent national survey found that about 70% of young adults (ages 18-24) in the U.S. now use platforms like TikTok and YouTube for career guidance, as traditional sources such as school counsellors or parents struggle to keep pace with the changing job landscape. The study notes that while social-media content is relatable and accessible, it often lacks personalised or expert guidance—meaning users should treat it as a springboard, not the full career-planning solution.