In a national survey of over 1,000 school and college-aged students, 83.5% said it was “very” or “somewhat important” that their future job helps protect the planet. When asked what would most encourage them to explore agri-food careers, 34.7% cited the chance to make a difference to the environment.
Despite this, just 8.9% of students reported receiving any careers advice about agriculture, a gap LEAF aims to close with the launch of its new youth-focused campaign.
The Sustainable You(th) Challenge: Growing a Better Future, launched at New Scientist Live on October 18, will give 15–17-year-olds from all backgrounds the opportunity to explore sustainability and green careers through experiences and mentoring.
The free-to-enter competition includes bursaries, industry placements, and flexible entry pathways to top agricultural universities. Finalists will attend residentials at Harper Adams University, with winners announced in September 2026.
Fiona Rust, education networks and partnerships lead at LEAF, said: “Addressing climate challenges is clearly identified as a meaningful motivator when it comes to considering food and farming as a career.”
“Sustainable food production plays a pivotal role in addressing global climate change and we need new perspectives and fresh ideas as a sector to help us tackle those challenges head-on.”
Applications are open until January 4, 2026. Students born between 1 September 2008 and 31 August 2010 are eligible to apply.