The consulting firm Accenture recently laid off 11,000 employees while expanding its efforts to train workers to use artificial intelligence. It’s a sharp reminder that the same technology driving efficiency is also redefining what it takes to keep a job.
And Accenture isn’t alone. IBM has already replaced hundreds of roles with AI systems, while creating new jobs in sales and marketing. Amazon cut staff even as it expands teams that build and manage AI tools. Across industries, from banks to hospitals and creative companies, workers and managers alike are trying to understand which roles will disappear, which will evolve, and which new ones will emerge.
I research and teach at Drexel University’s LeBow College of Business, studying how technology changes work and decision-making. My students often ask how they can stay employable in the age of AI. Executives ask me how to build trust in technology that seems to move faster than people can adapt to it. In the end, both groups are really asking the same thing: Which skills matter most in an economy where machines can learn?
To answer this, I analyzed data from two surveys my colleagues and I conducted over this summer. For the first, the Data Integrity & AI Readiness Survey, we asked 550 companies across the country how they use and invest in AI. For the second, the College Hiring Outlook Survey, we looked at how 470 employers viewed entry-level hiring, workforce development, and AI skills in candidates. These studies show both sides of the equation: those building AI and those learning to work with it.